Legrand Collaborates with Amaal Mallik for 'Kamaal Ka Switch' Campaign

Legrand partners with musician Amaal Mallik to promote its Lyncus Range with the 'Kamaal Ka Switch' campaign. The effort showcases innovative touch switches and pillow finish plates, aiming to engage millennials through a vibrant music video. The campaign has achieved significant traction on social media, demonstrating the synergy between creative content and strategic marketing.

In an exciting collaboration, Legrand has teamed up with renowned musician Amaal Mallik to relaunch its innovative Lyncus Range through the 'Kamaal Ka Switch' campaign. The campaign features a music video that highlights the product's standout features, targeting millennial audiences with modern aesthetics and cutting-edge technology.

Originally introduced in 2019, the Lyncus Range has evolved to meet changing consumer preferences. The range is distinguished by its touch switches, pillow finish plates, and elegant design. The 'Kamaal Ka Switch' campaign aims to refresh Legrand's marketing communication, blending technology with style.

The campaign's success will be measured primarily through social media impressions and market feedback. With over 10 million views on the music video, Legrand plans to further amplify the campaign through on-ground activities across India, engaging local retailers and electricians. This initiative underscores Legrand's commitment to innovation and customer engagement.

(With inputs from agencies.)