Vim and Ritviz Make Dishwashing Fun with New Music Video

Vim, a renowned brand by Hindustan Unilever, in collaboration with popular artist Ritviz, releases a quirky music video 'Nazaare' to make dishwashing enjoyable. The campaign, engaging over 200 influencers and celebrities, showcases how music can turn mundane chores into fun activities, enhancing consumer engagement across social media.

Vim, a leading dishwashing brand by Hindustan Unilever, has launched a new music video 'Nazaare' featuring popular Indian artist Ritviz. The aim is to transform the everyday chore of dishwashing into an enjoyable activity.

The video, which highlights finding joy in routine tasks, begins with Ritviz experiencing a creative block until he finds inspiration while doing the dishes. His upbeat tune energizes his neighbors and turns dishwashing into a lively dance party.

The campaign also involves over 200 influencers, including celebrities like Amyra Dastur and Nidhhi Agerwal, showcasing fun dishwashing moments on social media. As the festive season approaches, the video encourages viewers to see chores as opportunities for fun and bonding.

(With inputs from agencies.)