Today, the tourism industry has a total value of more than $7 trillion dollars. Developing countries like India, Sri Lanka, Nepal, Thailand, Indonesia, etc. have shown huge potential to benefit from the industry.

Thanks to environmental issues, rural tourism is growing because of better air quality, cleaner water, and chances for outdoor activity, which are thought to be healthier and are not possible for people to experience in metropolitans.

Developing a proper marketing plan to promote rural tourism can result in long-term human development in the developing countries.