Swiggy Unveils New Marketing Solutions for Restaurant Partners

Swiggy has introduced marketing solutions to enhance customer engagement for its restaurant partners across India. The new services focus on social media ads, influencer marketing, and WhatsApp marketing to drive traffic to restaurant pages on the Swiggy app.

Food and grocery delivery platform Swiggy on Tuesday launched new marketing solutions designed to drive customer engagement for its restaurant partners.

This offering is now available to partners across India, aiming to help restaurants boost their online brand presence via social media platforms such as Facebook, Instagram, and WhatsApp.

The services include influencer marketing, social media advertisements, and WhatsApp marketing. These strategies aim to increase traffic to restaurant menu pages on the Swiggy app, using hyper-local and behavioural targeting techniques.

'This initiative is now live across India. Interested restaurant partners can participate by accessing this service via the restaurant services icon on the Swiggy Owner app,' Swiggy stated.

(With inputs from agencies.)