Mastercard and PayU Collaborate to Deploy Advanced AI Solutions in India

Mastercard and PayU have formed a strategic collaboration to implement Brighterion AI solutions within PayU's payment system in India. This partnership aims to boost approval rates, reduce fraud, and improve customer experience using AI. Brighterion AI offers real-time fraud assessment and operational efficiency enhancements for PayU.

In a significant move for the payments industry, Mastercard and PayU, a leading digital financial services provider in India, have announced a strategic collaboration to integrate Brighterion AI solutions into PayU's payment business. This partnership aims to enhance PayU's approval rates, minimize fraud losses, and elevate customer experiences through advanced artificial intelligence (AI) capabilities.

Brighterion AI employs both AI and machine learning (ML) to offer real-time insights and decisions, assisting acquirers, processors, and payment service providers in fraud prevention and risk management. The platform can be deployed either via cloud or on-premise and can function independently or alongside existing systems. Over 2,000 companies globally leverage Brighterion AI technology to safeguard against fraud and improve transaction security.

The integration will allow PayU to perform real-time fraud risk assessments for both transactions and merchants, thereby enhancing operational efficiency. This collaboration not only showcases Mastercard's innovation in AI for payments but also strengthens PayU's offerings for merchants and consumers, promising a more secure and efficient payment ecosystem.

(With inputs from agencies.)