Uber and Penguin Random House India Inspire Commuters with #UberReads

Uber and Penguin Random House India have partnered for #UberReads, a month-long campaign in Delhi-NCR encouraging commuters to read books during their journeys. Electric Uber Shuttle buses stocked with over 80 English and Hindi titles are running on busy routes, promoting reading among passengers.

Uber and Penguin Random House India (PRHI) have teamed up for an innovative campaign called #UberReads, designed to get commuters in the Delhi-NCR region to read more.

The month-long initiative sees electric Uber Shuttle buses stocked with popular and bestselling books, offering genres from fiction to biographies and mysteries to self-help titles.

PRHI CEO Gaurav Shrinagesh expressed enthusiasm about the collaboration, emphasizing the accessibility of books even during commutes. The initiative has been met positively by riders who welcome the chance to read during their travels.

(With inputs from agencies.)