India Aims to Boost Global Recognition with 'Made in India' Label Initiative

The Indian government is considering a scheme to establish a 'Made in India' label to enhance the nation's global brand. A high-level committee is examining specific sectors and strategies. The plan emphasizes consistent product quality and aims to start with textiles, later expanding to other industries.

The Indian government is evaluating a scheme to formulate a 'Made in India' label to promote Brand India globally, according to an official statement.

A high-level committee is scrutinizing the details of this scheme. The aim is to create a strong brand identity for India, akin to 'Made in Japan' or 'Made in Switzerland'.

Experts highlight that quality consciousness is essential for this initiative, with a focus initially on sectors such as textiles where India has a significant advantage. The India Brand Equity Foundation (IBEF), a trust under the Department of Commerce, is already working on promoting the 'Made in India' label overseas.

According to Global Trade Research Initiative (GTRI), India's branding strategy should prioritize high-quality products, improve substandard ones, and consistently uphold product reliability. The Indian pharmaceutical sector's global reputation for high-quality generic drugs is cited as an example. The GTRI suggests creating a unified brand 'India Quality Product' to signal excellence and reliability.

This initiative could start with garments, shoes, and handicrafts, and eventually extend to electronics and engineering products.

(With inputs from agencies.)