Tanishq and De Beers Forge Strategic Partnership to Expand in India's Booming Diamond Market

Jewellery giant Tanishq and leading diamond company De Beers Group are collaborating to enhance their presence in India's thriving diamond market. This long-term partnership aims to leverage Tanishq's market expertise and De Beers' diamond specialization to meet the increasing demand for natural diamond jewellery among Indian consumers.

Jewellery retail giant Tanishq and leading diamond company De Beers Group have announced a long-term strategic collaboration aimed at capitalizing on the rapidly growing Indian diamond market.

According to a joint statement by the companies, the partnership will harness Tanishq's extensive market knowledge and De Beers' expertise in the diamond industry to meet the rising demand for natural diamond jewellery among Indian consumers.

This collaboration will focus on consumer outreach, staff training, and enhancing customer experiences, aiming to drive further growth in India, which has become the second largest market for natural diamond jewellery, surpassing China.

(With inputs from agencies.)