Mass Appeal India Celebrates 5 Years of Transforming Indian Hip Hop

Mass Appeal India, a major force in Indian Hip Hop, celebrates its fifth anniversary. The label, an extension of the global Mass Appeal brand co-founded by GRAMMY AWARD winner Nas, has drastically shaped the music landscape with top hits, collaborations, and the discovery of new talent, achieving over 10 billion streams.

Mass Appeal India, a pioneering label in the Indian Hip Hop scene, celebrates five years of transformative contributions to the music industry. Since its 2019 inception, the label has dominated with chart-topping hits, groundbreaking collaborations, and exceptional talent discovery, amassing over 10 billion audio and video streams.

An extension of the acclaimed Mass Appeal brand co-founded by GRAMMY AWARD winner Nas, Mass Appeal India amplifies India's burgeoning Hip Hop culture globally. The label boasts hits like 'Obsessed' by Riar Saab and Abhijay Sharma, AP Dhillon's 'With You,' and DIVINE's multi-platinum album 'Kohinoor.' Collaborations include notable artists such as Jass Manak, Raf-Saperra, and Thirumali. Their influence extends to the South Indian music scene, showcasing talents like Vedan and Dabzee.

Marking its fifth anniversary, Mass Appeal India plans to expand its services in the Indian market, introducing creative, content, consumer, and experiential divisions. Modelled after the US brand's success, including award-winning documentaries and brand work, the label aims to enhance storytelling and elevate Indian Hip Hop on a global scale. 'The last 5 years have been incredible as Mass Appeal has grown into a leader in the Indian music industry,' says CEO Peter Bittenbender. This milestone marks the ideal moment to launch new business divisions to best serve our talent and global storytelling.

(With inputs from agencies.)