Apple's AI Infusion Revitalizes iPhone Sales

Apple reversed its iPhone sales slump with a 6% increase during the July-September quarter. This boost was attributed to the integration of artificial intelligence and an array of new features. However, investors were somewhat disappointed, leading to a 1% drop in Apple's stock price.

Apple successfully countered a recent slump in iPhone sales, showcasing a 6% increase during the summer quarter from the previous year, according to its fiscal fourth-quarter report.

The rise in sales marked a turning point after two consecutive declines, thanks to the company's focus on integrating artificial intelligence into its products. However, investor expectations were slightly higher, causing a 1% dip in Apple's stock post-report release.

The new iPhone 16 lineup incorporates features labeled as 'Apple Intelligence' and highlights Apple's distinctive approach to AI amidst its competition with Samsung and Google.

(With inputs from agencies.)