AI Challenges Google's Internet Search Monopoly Amid Antitrust Rulings

Google, long an internet search giant, faces increasing threats from AI-powered tools like OpenAI's ChatGPT. Amidst regulatory scrutiny, antitrust rulings, and partnerships like Apple's with OpenAI for AI-powered search, Google's path forward is uncertain. Analysts suggest AI innovations may change the market faster than legal rulings.

By Aditya Soni and Kenrick Cai

Google is facing mounting pressure from Sam Altman's OpenAI while also awaiting regulatory decisions on antitrust issues related to its search engine. A recent U.S. ruling declared Google's search monopoly illegal, a significant win for regulators. However, the growing use of AI tools like OpenAI's ChatGPT is already challenging Google's dominance.

Arvind Jain, a former Google engineer, emphasized that AI poses a more immediate threat to Google's search business than regulatory actions, which are often slow to impact the market. Apple's new partnership with OpenAI to integrate ChatGPT into its devices further underscores the shift towards AI-powered search services.

Despite having the resources to lead in AI, Google has lagged behind challengers like OpenAI. Criticisms of Google's new AI features and regulatory scrutiny might open the market to more competitors, though ending Google's dominance remains a tough battle, analysts say.

(With inputs from agencies.)