UK Faces Hospitality Boom Ahead of Major Sporting Weekend

English pubs, supermarkets, and restaurants are anticipating a significant increase in sales this weekend as fans gear up for the Euro 2024 final between England and Spain, and the Wimbledon men’s singles final. Savvy retailers like Tesco and Sainsbury's are prepared, boosting stocks to meet the heightened demand.

English pubs, supermarkets, and restaurants are gearing up for a significant sales boost this weekend as sports fans prepare to watch the Euro 2024 final between England and Spain, and the Wimbledon men's singles final. Both events promise a much-needed lift to the hospitality and retail sector following a sluggish start to summer trading due to wet weather.

Items ranging from beer, wine, snacks, and barbecue food to large screen TVs and England shirts are flying off shelves at supermarkets such as Tesco, Sainsbury's, and Asda. Sainsbury's has projected a 200% rise in beer sales compared to last year, with notable increases in sparkling wine and ready-to-drink cocktail cans.

Asda reported selling over 20,000 large screen ultra-high-definition TVs during Euro 2024, with expectations for more sales ahead of Sunday's match. The excitement is palpable as England aims to win its first major tournament since the 1966 World Cup and the first on foreign soil.

(With inputs from agencies.)