Germany Tightens Regulations on Chinese Retailers

Germany is preparing new regulations to enforce compliance by Chinese discount retailers like Temu and Shein with standards for product safety, environmental protection, and consumer rights. The retail association HDE is pushing for fair competition, citing inadequate customs checks.

Germany is imposing new regulations to ensure Chinese discount retailers, including Temu and Shein, adhere to stringent standards for product safety, environmental protection, consumer rights, and customs and tax laws, Capital magazine reported.

The country's primary retail association, HDE, has been lobbying the government to create a level playing field for all market participants. They argue that customs authorities currently lack the capacity to ensure all products meet European Union regulations.

The exchange rate stands at $1 to 0.9014 euros.

(With inputs from agencies.)