Sun TV Network Projects Substantial Revenue Boost from Cricket Franchise

Sun TV Network anticipates a significant increase in revenue from its cricket franchise, SunRisers Hyderabad, supported by gains from movie distribution. The broadcaster, which has diversified into multiple languages and genres, aims to leverage its strong content delivery to remain competitive.

Sun TV Network is forecasting a substantial rise in revenue contributions from its cricket franchise, SunRisers Hyderabad, bolstered by incremental gains from their movie distribution business, as per the broadcaster's latest annual report.

The Chennai-based company, known for its strong presence in the southern states, made inroads into the Hindi market with the launch of Sun Neo, a general entertainment channel. Additionally, it ventured into Bangla and Marathi languages and now operates 37 satellite channels across seven languages, including Tamil, Telugu, Kannada, and Malayalam.

Sun TV Network's cricket-related revenues more than doubled to Rs 659.03 crore in FY 2023-24 from Rs 276.01 crore the previous year. The company also reported a 24.13% increase in revenue from movie distribution and sale of rights, reaching Rs 313.46 crore. Promoter Kalanithi Maran holds a 75% stake in the debt-free entity, which saw a total income of Rs 4,630.19 crore for the year ended March 2024.

(With inputs from agencies.)