EaseMyTrip Collaborates with Bollywood Star Jacqueline Fernandez

EaseMyTrip.com has appointed Bollywood actress Jacqueline Fernandez as its brand ambassador to enhance its brand presence and attract a wider customer base. The company aims to benefit from Jacqueline's extensive social media following, emphasizing a long-term strategy to inspire confident world exploration.

Online travel services operator EaseMyTrip.com announced on Friday that Bollywood star Jacqueline Fernandez has been appointed as the brand ambassador.

The company stated that this strategic partnership aligns with its long-term goals to increase brand visibility and attract new customers. Co-founder Rikant Pittie expressed confidence in reaching a broader audience through this collaboration.

The partnership leverages Jacqueline's impressive reach of 70.5 million Instagram followers and her widespread popularity across India. Jacqueline expressed her excitement at the association, noting that travel is a significant aspect of her life.

(With inputs from agencies.)