Quick Commerce Platforms Thrive During Rakshabandhan

Quick commerce platforms experienced significant upticks in sales during Rakshabandhan as consumers favored speedy deliveries over traditional shopping. Blinkit, Zepto, and Swiggy Instamart reported record-breaking orders and sales, highlighting the growing trend of fast, hassle-free shopping solutions for festive occasions.

Quick commerce platforms enjoyed a surge in demand during Rakshabandhan, with customers gravitating towards convenience and speed over traditional postal services.

Blinkit, capturing about 40% of the quick commerce market, reported selling approximately 700 rakhis per minute. CEO and Co-Founder Albinder Dhindsa shared this milestone on X, celebrating the platform's record-breaking orders per minute (OPM) and gross merchandise value (GMV).

Zomato-owned Blinkit extended its reach internationally, allowing customers in six countries, including the USA and Germany, to send Rakhis and gifts to India.

Meanwhile, Zepto, fresh off a $665 million funding round, introduced 'Lifafas' with prize giveaways, crossing one million in sales. Co-Founder Aadit Palicha noted the all-time high in orders and first-time buyers.

Swiggy's Instamart also joined the festive rush, doubling its Rakhi sales compared to last year, with perfumes becoming a popular gift choice.

Instamart's head Phani Kishangarh A highlighted the rapid business growth and the unique satisfaction of contributing to customers' Rakshabandhan celebrations.

(With inputs from agencies.)