OnePlus Nord 4 Takes Cinematic Unboxing to the Next Level with Holographic Technology

OnePlus, in partnership with PVR INOX and Khushi Advertising, launched an innovative unboxing campaign for the OnePlus Nord 4 using 3D holographic technology. The event, held in Bengaluru, captivated 9,000 moviegoers and marked a first in India's cinema industry, redefining both marketing and entertainment experiences.

OnePlus, a global technology leader, has elevated innovation yet again with its recent campaign for the OnePlus Nord 4. Collaborating with PVR INOX and Khushi Advertising, the company unveiled a revolutionary unboxing experience featuring cutting-edge holographic technology during a special event in Bengaluru.

The unboxing execution, designed with a 6x6 ft. Hypervsn™️ by Khushi Advertising, showcased stunning 3D visuals perceived as high-resolution holograms floating in mid-air. The 3D holographic technology added depth and dimension to the OnePlus Nord 4 unboxing, aligning with the release of the Deadpool & Wolverine movie. This activation, which took place from August 2nd to 4th at PVR INOX Orion Mall in Rajaji Nagar, Bangalore, mesmerized approximately 9,000 viewers over three days.

This innovative approach disrupted traditional cinematic experiences, leaving audiences delighted by the fusion of technology and entertainment. As the first usage of such advanced technology in Indian cinemas, the campaign reinforced OnePlus's commitment to pioneering marketing strategies. Speaking on the occasion, Mr. Gautam Dutta, CEO of Revenue and Operations at PVR INOX Ltd, praised the event, highlighting the lasting impact of these cutting-edge experiences on viewers. Raj Dobriyal, Chief GM Business Development at Khushi Advertising, echoed this sentiment, noting the rewarding audience reactions and the new standards set in experiential marketing.

(With inputs from agencies.)