Rashmika Mandanna Joins Pilgrim as Brand Ambassador

Pilgrim, a rapidly expanding Indian beauty and personal care brand, has appointed popular actress Rashmika Mandanna as the brand ambassador for its hair care range. This collaboration, encapsulated in the campaign 'The Secret is in the Mix,' highlights Pilgrim's dedication to meticulously crafted formulations. The partnership is expected to bolster Pilgrim's market presence and appeal to younger audiences.

In a major move to reinforce its brand image, Pilgrim, one of India's fastest-growing beauty and personal care companies, has announced actress Rashmika Mandanna as the new face of its hair care range.

The collaboration revolves around the brand's campaign, 'The Secret is in the Mix,' which underscores the importance of expertly blended ingredients in developing effective beauty products. Mandanna, a youth icon, represents an ideal fit to convey this message, ensuring the brand resonates strongly with Gen Z consumers.

Highlighted in the campaign are Pilgrim's bestsellers, such as the Patuá & Keratin Smoothening Shampoo and the Redensyl and Anagain Advanced Hair Growth Serum. These products demonstrate Pilgrim's commitment to innovative solutions that deliver exceptional results. The brand aims to scale new heights and further cement its position in the market.

(With inputs from agencies.)