2024 Shanghai Bridal Fashion Showroom: A Global Wedding Fashion Extravaganza

The 2024 Shanghai Bridal Fashion Showroom will be held from August 7 to 9 at the Shanghai New International Expo Center. The event will feature over 200 brands and 1,000 new products, showcasing global wedding fashion trends. It aims to create an internationally influential platform for the wedding fashion industry.

The 2024 Shanghai Bridal Fashion Showroom is set to take place from August 7 to 9 at the Shanghai New International Expo Center. Under the theme 'Full Connection, New Definition', the event will attract more than 200 brands and over 1,000 original new products, bringing together design talents from around the globe. Organized by Shanghai International Exhibition (Group) Co., Ltd., this event strives to create an internationally influential platform for the wedding fashion industry, highlighting the latest market trends.

In a showcase of international collaboration, the Overseas Brand Designers Zone will feature renowned brands like Anne Mariee (Ukraine), Amelie (Germany), Ari Villoso (Ukraine), Blossomveil Korea (South Korea), and Eva Lendel (United States). These brands will present a diverse range of wedding attire, merging traditional elements with contemporary fashion.

Chinese wedding dress design will also be a focal point, presenting a blend of traditional embroidery and modern Western tailoring techniques. Brands such as DiAo, TianXi, JinBao & Xilan will offer novel interpretations of Chinese wedding fashion, breaking the boundaries between history and modernity. Additionally, cocktail style dresses from brands like ST.WHITE and SONGE will cater to the evolving fashion demands of socialite events, blending artistic design with functionality.

The exhibition will comprehensively cover the entire wedding fashion industry chain, featuring an array of products from wedding dresses to bridal salon services. In line with China's dual-carbon strategy, the event will also implement a green and sustainable development approach, including unified booth construction for better quality and sustainability.

(With inputs from agencies.)