Randhir Singh Focuses on Sponsorship and Promotion as He Assumes OCA Presidency

Randhir Singh, veteran administrator and acting president of the Olympic Council of Asia (OCA) since 2021, will officially take over as OCA president. His agenda includes better marketing for the Asian Games and increasing sponsorships. Singh emphasizes the financial strength, appeal, and robust health of Olympic sports in Asia.

Veteran administrator Randhir Singh is set to officially become the president of the Olympic Council of Asia (OCA) on Sunday, aiming to elevate the Asian Games' promotion and sponsorships. Singh, who has been the acting president since 2021, emphasized the need for greater awareness and financial backing for the Games.

At 77, Singh steps into the role unopposed, taking over from Sheikh Ahmad Al-Fahad Al-Sabah, who faced a 15-year ban for ethics breaches. Singh, a five-time Olympic shooter and former Asian Games gold medallist, highlights the robust health of Olympic sports in Asia, pointing to China's impressive performance in recent Olympics.

Singh's confidence extends to the infrastructure across the continent, asserting that Asia is uniquely positioned to host major events with little risk of last-minute withdrawals. He predicts a brighter future for the Games, with upcoming hosts like Nagoya-Aichi, Doha, and Riyadh set to raise the bar even higher.

(With inputs from agencies.)