Hero MotoCorp Elevates Sanjay Bhan to Executive Vice President

Hero MotoCorp has promoted its Chief Business Officer for global business, Sanjay Bhan, to the role of Executive Vice President effective September 1. In his expanded role, Bhan will lead Global Product Planning and the new Global Market Insights function, continuing to shape the company’s global strategy.

Hero MotoCorp has promoted Sanjay Bhan, its Chief Business Officer for global business, to the role of Executive Vice President, effective September 1.

In his expanded capacity, Bhan will oversee Global Product Planning (GPP) and the newly established Global Market Insights function, according to a regulatory filing by the company on Friday.

"This new function will be our strategic engine, enabling us to anticipate customer and market trends, seize opportunities ahead of time, and further solidify our position as a thought leader in the industry," CEO Niranjan Gupta said.

Bhan will continue to report to the CEO for Global Business and GPP, while also reporting directly to the Executive Chairman as the head of Global Market Insights. He will also lead the sports vertical. A veteran at Hero MotoCorp, Bhan joined the company in 1991 and has been instrumental in launching several two-wheeler models.

In his current role as Head of Global Business, Bhan has helped the company expand into Southeast Asia, Africa, and Latin America, and now aims to enter new markets in Europe and Brazil.

(With inputs from agencies.)