South African Airways Partners with Africa Football Business Summit 2024

The summit aims to bring together key stakeholders, industry leaders, and football enthusiasts from around the globe to explore the dynamic intersection of football, business, and social impact.

The Football Foundation for Africa (FFA) is pleased to announce South African Airways (SAA) as the official airline partner for the Africa Football Business Summit 2024, scheduled to take place in Nairobi on 24-25 October 2024. The summit aims to bring together key stakeholders, industry leaders, and football enthusiasts from around the globe to explore the dynamic intersection of football, business, and social impact.

Thanks to SAA’s codeshare agreement with Kenya Airways, summit participants will benefit from discounted international, regional, and domestic airfares when traveling to and from Nairobi. This partnership is expected to facilitate greater participation and engagement at the summit, furthering the goal of creating a sustainable and thriving sports economy across Africa.

Dr. Austin Nyawara, SAA's Regional Manager for East Africa and the Middle East, emphasized the importance of sustainable and cost-effective air travel in the growth of Africa’s sports economy. "As we bring together stakeholders from all corners of the continent for the Summit in Nairobi, we are thrilled to offer delegates up to a 15 percent discount on SAA’s already competitive prices. This partnership underscores our shared commitment to connecting and uniting Africa—an endeavor that SAA has championed through its tagline, 'Connecting Africa One Flight at a Time.'"

SAA, South Africa’s proud flag carrier, recently celebrated a significant milestone—90 years of service—cementing its status as one of the oldest and most resilient airlines in the world. The airline has a rich history of investing in sports, including past sponsorship of South Africa’s Springboks and a recent partnership with the South African Football Association as the official carrier of the national football teams.

Brian Wesaala, founder and CEO of The Football Foundation for Africa, highlighted the alignment of this partnership with the broader FFA agenda. "Football, much like air travel, has the power to unite people and communities across Africa. We look forward to working closely with SAA not only during the Summit but also in the future as we strive to create a sustainable and thriving sports economy across Africa," Wesaala concluded.

This partnership between SAA and the Africa Football Business Summit is poised to play a pivotal role in driving socio-economic development through football, uniting the continent one flight at a time.