TOTO Expands Footprint in Emerging Indian Cities

Japanese sanitaryware company TOTO is set to bolster its presence in India's Tier-II and Tier-III cities driven by urbanisation, disposable income rise, and increased hygiene awareness. Plans include expanding the dealer network with 40 new partners in 2024 and launching new product ranges to cater to Indian tastes.

Japanese sanitaryware maker TOTO is set to bolster its presence in India's Tier-II and Tier-III cities to seize opportunities arising from increasing urbanisation, rising disposable incomes, and growing awareness of hygiene and wellness, according to a senior company official.

TOTO India, which has completed a decade of manufacturing at its Halol plant in Gujarat, plans to expand its distribution network by adding 40 new channel partners in 2024.

"India is a strategic market for TOTO, and we are excited about its immense growth potential," stated Shiozawa Kazuyuki, Managing Director of TOTO India Industries Pvt Ltd. The demand for premium bathroom solutions is being driven by rising urbanisation, higher disposable incomes, and heightened hygiene awareness, he added.

"We aim to strengthen our foothold in Tier-II and Tier-III cities by expanding our dealer network and introducing a wider range of products to cater to diverse consumer preferences," Kazuyuki said.

TOTO India plans to enhance its regional presence and strengthen its dealership network through its authorised channel partner (ACP) and authorised channel dealer (ACD) programmes. The company also plans to launch new product ranges, including collections of toilets, basins, faucets, and showers, to meet the evolving tastes of Indian consumers.

(With inputs from agencies.)