Miss World 'Beauty With A Purpose' Tour Boosts Sabah Tourism and Community Welfare

The Miss World 'Beauty With A Purpose' Tour concluded its visit to Sabah, significantly promoting tourism and community support. Led by CEO Julia Morley and featuring Miss World 2024, the tour focused on humanitarian efforts, environmental conservation, and cultural appreciation. Key events included beach clean-ups, disaster relief, and donations.

The Miss World Beauty With A Purpose Tour concluded its impactful visit to Sabah, boosting tourism and community welfare in the region. Under the leadership of Julia Morley, CEO and Chairman of the Miss World Organization, the tour featured reigning Miss World 2024 Krystyna Pyszkova and Miss World Malaysia 2023 Saroop Roshi.

The five-day July tour wasn't just about beauty; it emphasized humanitarian efforts, environmental conservation, and community support. Highlights included the Sail Malaysia Tuaran Beach Cleaning event, where 402 kilograms of rubbish were collected, and disaster relief initiatives in flood-affected areas.

The Miss World team also visited the Sabah Autism Society, donating significant funds, and engaged in tree planting activities to promote environmental sustainability. Their efforts were lauded by the Ministry of Tourism, Culture, and Environment Sabah, advancing meaningful social causes and showcasing Sabah's rich cultural heritage.

(With inputs from agencies.)