L'Oréal's BIG BANG: Reinventing Beauty Tech Across North Asia

L'Oréal's BIG BANG Beauty Tech Innovation Program showcased at the 7th China International Import Expo, celebrated the first regional winners of its initiative across North Asia. The program focuses on open innovation, sustainability, and collaboration with startups, expanding its reach to multiple Asian markets.

L'Oréal has taken a bold step in redefining beauty technology through its North Asia BIG BANG Beauty Tech Innovation Program at the China International Import Expo.

The program, celebrated for fostering open innovation, has reached new heights by including winners from across five North Asian markets for the very first time.

This commitment to innovation and sustainability underscores L'Oréal's strategy to collaborate with startups, rapidly expanding its influence from mainland China to Japan, South Korea, Hong Kong SAR, and Taiwan Region by 2024.

(With inputs from agencies.)