Google vs. U.S. Antitrust: A Legal Showdown

Alphabet's Google faces U.S. antitrust prosecutors in Virginia, who claim the company stifled competition in online advertising. Prosecutors say Google dominated ad tech through acquisitions and ad auction manipulations. The trial could lead to the sale of Google Ad Manager. The case is significant in U.S. efforts to challenge Big Tech monopolies.

Alphabet's Google will confront U.S. antitrust prosecutors on Monday in Alexandria, Virginia, as the Justice Department aims to prove the company stifled competition in online advertising technology. This marks Google's second recent confrontation with the Justice Department.

Prosecutors allege Google engaged in a complex scheme to dominate advertising tools, using acquisitions, usage restrictions, and ad auction manipulations. Google denies these claims, arguing that its efforts to develop its technology and serve customers are lawful. The company also points to competition in apps and connected TV as evidence of a shifting digital ad market.

If found guilty, U.S. District Judge Leonie Brinkema may contemplate selling off Google Ad Manager. This platform accounted for a small percentage of Google's revenue and operating profit in 2020. The trial will feature witnesses from Google, competitors, and publishers who claim they were harmed by Google's actions.

(With inputs from agencies.)