Unicommerce Sees Surge in Mid-Year Online Sales for 2024

Unicommerce, a SaaS platform, reported a 16% increase in order volumes and a 19% rise in gross merchandise value during mid-year online sales of 2024. Key growth sectors included health and pharma, FMCG, agriculture, and beauty. Consumer spending on electronics and home appliances also saw notable increases.

Unicommerce, an IPO-bound SaaS platform, has reported a significant 16% increase in order volumes during mid-year online sales compared to the previous year, according to a statement released on Monday.

The company noted that this volume growth was accompanied by a 19% rise in gross merchandise value year-on-year, reflecting robust market engagement in 2024 over 2023.

"Our analysis of orders processed through the Unicommerce platform shows that customers took full advantage of mid-year sales, resulting in a 16% order volume increase during the sales week of July 19-25, 2024, compared to the same sale period last year," said Unicommerce.

Unicommerce specializes in offering software-as-a-service (SaaS) solutions for managing e-commerce operations for diverse clients, including D2C brands, traditionally offline brands, and SMBs. Their clientele includes notable names like Zivame, Fabindia, and Pharmeasy.

The company observed a 78% growth in the health and pharma segment, with strong consumer interest in healthy products and nutraceuticals during the sale period. Categories such as FMCG, agriculture, and beauty also saw year-on-year order volume growth of over 48% and 21%, respectively.

Additionally, consumer spending on electronics and home appliances rose by more than 24% during the 2024 sales, driven by an uptick in purchases of items like RO water purifiers, smart TV stabilisers, and water kettles.

(With inputs from agencies.)