Lauritz Knudsen Unveils New Identity to Revolutionize India's Electrical Sector

Lauritz Knudsen, formerly known as L&T Switchgear, has announced a new brand identity and plans to invest INR 850 crores in the next three years. The brand aims to drive innovation and excellence in India's electrical sector, focusing on renewable energy and e-mobility solutions, with a strong customer-centric approach.

• One of India's leading electrical and automation brands embraces a dynamic new identity • Set to redefine excellence in India's Electrical Landscape through latest innovations designed and manufactured in India • Announces plans to invest Rs 850 cr. over the next 3 years. New Delhi, May 30, 2024: L&T Switchgear (L&T Electrical and Automation), one of India's leading electrical and automation brands and a pioneer in energy management, today unveiled its new brand identity, 'Lauritz Knudsen Electrical and Automation'. Taking the 70+ years legacy of the L&T Switchgear brand forward with an even stronger customer focus, Lauritz Knudsen is poised to fortify its core LV and MV Business while continuing to build capabilities in areas like the new energy landscape encompassing renewables power generation and e-mobility solutions, serving varied segments including Infrastructure, Industries, buildings, homes, and agriculture. In 2020, L&T Switchgear became a part of the Schneider Electric Group following L&T's Strategic Divestment of its Electrical and Automation (L&T E&A) business. L&T Switchgear will now be known as Lauritz Knudsen. The company will strategically uphold its core values and unwavering dedication to 'Viksit Bharat' and continue to conceptualize, design, and make in India, for India and for the globe. This will accelerate the brand's mission to drive innovation and excellence in the electrical domain, addressing the needs of India and global markets.

Speaking at the launch, Mr. Peter Herweck, Chief Executive Officer at Schneider Electric, underscored Lauritz Knudsen's pivotal role in driving innovation while enhancing global competitiveness. ''Lauritz Knudsen's vision prioritizes innovation and excellence, aligning closely with India's growth story. Lauritz Knudsen aims to strategically invest approximately INR 850 crores over the next three years, further establishing its role as a significant player in India's rapid growth trajectory in the electrical sector.'' On this momentous occasion, Mr. Deepak Sharma, Zone President - Greater India, MD & CEO of Schneider Electric India, said, ''As we embrace the 'Two Brands Two Sales' strategy in India with Schneider Electric & Lauritz Knudsen brands, our aim will be to make an even stronger contribution in the transformative journey of India by offering unparalleled choices for our customers. We will continue to Listen, Partner, and Innovate for a Viksit Bharat.'' Lauritz Knudsen (formerly known as L&T Switchgear) boasts a robust manufacturing footprint spanning 2.1 million square feet of state-of-the-art factories, coupled with a nationwide presence encompassing 33+ offices across 500+ cities. As one of India's largest electrical players, it remains committed to nurturing talent and fostering skill development. It has trained over 400,000 professionals through its six strategically located training centers in Pune, Delhi, Vadodara, Lucknow, Coonoor, and Kolkata. Lauritz Knudsen's solutions power major marquee projects & infrastructure of the country including Power Plants, Refineries, Water and waste water management, Airports, Metro, Offices, Stadiums, Universities, Hospitals & more.

About Lauritz Knudsen: Lauritz Knudsen (formerly known as L&T Switchgear) is a pioneer in energy management and automation with a rich legacy of over 70 years in India. Lauritz Knudsen offers a comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse segments, including homes, agriculture, buildings, infrastructure, and industry. Lauritz Knudsen is one of the largest electrical players in India and is committed to driving excellence and delivering superior products and solutions that power India's growth journey.

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