UP Government Unveils Controversial Digital Media Policy

The Uttar Pradesh government has introduced a new digital media policy that allows payments up to Rs 8 lakh per month to social media influencers for promoting state schemes while threatening legal action for 'objectionable content'. The opposition has criticized the move, alleging it stifles freedom of expression.

The Uttar Pradesh government has introduced a new digital media policy aimed at promoting its schemes by leveraging social media influencers. Under the policy, influencers can be paid up to Rs 8 lakh per month based on their followers on platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

The policy also includes strict measures against 'objectionable content,' with the government stating it will take legal action against social media operators, influencers, firms, or agencies involved. Content deemed indecent, obscene, or anti-national will not be tolerated, warned the press note signed by Principal Secretary Sanjay Prasad.

The policy has sparked a sharp reaction from the opposition, including the Samajwadi Party and Congress, who argue it aims to curb freedom of expression. Critics also suggest the policy misuses public funds for government publicity while stifling dissent.

(With inputs from agencies.)