Google Faces Renewed Antitrust Scrutiny Over Ad Tech Monopoly

One month after a judge labeled Google's search engine an illegal monopoly, the tech giant is facing another antitrust lawsuit over its advertising technology. The Justice Department and states argue that Google holds a monopoly on tech that pairs publishers with advertisers, potentially requiring divestitures.

Just a month after a judge ruled Google's search engine an illegal monopoly, the tech behemoth faces a fresh antitrust lawsuit targeting its advertising technology.

The Justice Department and several states claim Google has monopolized the technology linking online publishers to advertisers, allowing it to keep significant revenue shares. Google argues the case is outdated, given the shift to social media and streaming platforms for advertisements.

The trial will be presided over by US District Judge Leonie Brinkema, known for handling high-profile terrorism and technical civil cases. Potential outcomes could include significant business restructuring for Google, including divestitures of its ad tech assets.

(With inputs from agencies.)