Gold Rush in Bhubaneswar: Dhanteras Festivities Boost Jewelry Sales

Jewelry stores in Bhubaneswar see increased sales during Dhanteras, with shop owners offering discounts and a diverse collection. Customers are attracted by both the festive deals and the latest designs available for men and women. The occasion prompts celebrations nationwide, with wishes for prosperity.

On Tuesday, the auspicious occasion of Dhanteras led to a surge in customer footfall at jewelry stores across Bhubaneswar. Sajan Agarwal, owner of a diamond and gold shop, reported a noticeable increase in customers, fueled by the belief that new purchases bring prosperity.

Agarwal highlighted the store's extensive collection, featuring gold, silver, and diamond items sourced from Bombay and beyond. The showroom is offering significant discounts—30% on gold and 50% on silver and diamond-making charges, which have been well-received by shoppers, according to Agarwal and his co-owner.

Shoppers expressed delight at the variety and discounts available. Lightweight jewelry is particularly popular, reflecting current trends. Nationwide, Dhanteras celebrations continue with enthusiasm. Prime Minister Narendra Modi extended his greetings, wishing health and prosperity for all, underpinning the festive spirit that envelops the country.

(With inputs from agencies.)