HDFC Securities Unveils 'Brokerage as a Service' for Institutions and Fintech Firms

HDFC securities Ltd. has launched 'Brokerage as a Service' (BaaS) to enable institutions and fintech companies to integrate its advanced trading platform, HDFC SKY, into their applications and websites. This innovation aims to enhance service offerings, generate additional revenue streams, and provide a seamless trading experience to clients through SDK and API integrations.

HDFC securities Ltd. has introduced an innovative 'Brokerage as a Service' (BaaS) model, aimed at empowering institutions and fintech companies by allowing them to integrate HDFC SKY, its advanced trading platform, into their applications and websites.

The service offers versatile integration options, including SDK and Open API, for seamless order placement and management, significantly enhancing partners' capabilities to offer comprehensive trading functionalities.

With flexible business models and robust support, BaaS facilitates revenue generation and client engagement, reflecting HDFC securities' commitment to innovation and client-centric solutions.

(With inputs from agencies.)