Renaei: A Sparkling New Era for Fashion Jewellery on Amazon

Renaissance Global Limited announces the launch of its new fashion jewellery brand, Renaei, on Amazon. Targeting Millennials and Gen Z in the U.S., Renaei offers affordable and fashionable jewellery priced between $12 and $20. With the goal of capturing this high-growth market, Renaei aims to become a brand of choice for young, style-conscious consumers.

Renaissance Global Limited, a leader in branded fine jewellery, has launched a fashion jewellery brand named Renaei on Amazon in the United States. Renaei aims to capture the attention of Millennials and Gen Zs, aged 18 to 30, with affordable jewellery priced between $12 and $20.

The brand's debut leverages the growing U.S. costume jewellery market, projected to reach $47 billion by 2027. With roughly 60% of U.S. jewellery consumers being under 30, Renaei is strategically positioned to meet the demand for stylish, affordable options in urban centers like New York, Los Angeles, and Chicago.

By associating with Amazon, Renaissance Global not only boosts visibility among over 168 million Prime members but positions Renaei as an aspirational brand. This move is part of a broader strategy to diversify the company's offerings, tapping into the online retail space and expanding its footprint through both B2B and D2C models.

(With inputs from agencies.)