Festive Fever: Diwali Sparks Shopping Surge with Unique Gifting Trends

The Diwali festival prompts a shopping surge, with people seeking gifts while balancing budgets. Retailers report increased sales, particularly in traditional snacks, lighting, and fashion. Online marketplaces see significant order growth. Gift cards and alcohol emerge as popular choices, alongside experiences such as staycations.

This Diwali, shoppers flood markets, striving to find the perfect gifts while keeping finances in check. Demand for dinner sets, electronic gadgets, and gourmet food baskets are on the rise, as individuals seek unique gifts.

Market leaders anticipate robust sales; Bikano aims for a 'Rs 300 crores plus' target, while Surya Roshni experiences a sales surge, particularly in both urban and semi-urban areas. Snapdeal reports notable growth in women's and children's fashion, as well as home decor.

Gift cards and alcohol gain traction as convenient and celebrated gifts, respectively. With timeless favorites and new experiences like staycations on offer, the festive season ignites a strong consumer spirit, contributing to an economic boost in various sectors.

(With inputs from agencies.)