AJIO Partners with H&M to Expand Fashion Offerings in India

India's leading fashion e-tailer AJIO announced the launch of H&M on its platform, aiming to enhance H&M's online presence and expand its market share. This partnership marks a significant addition to AJIO's international brand portfolio, providing affordable, high-quality fashion to a wider audience.

India's leading fashion e-tailer, AJIO, announced on Thursday a strategic partnership with global fashion giant H&M. The collaboration aims to bolster H&M's online presence, complementing its existing omni-channel offering by making affordable, high-quality fashion accessible via AJIO's platform. This move adds another top international brand to AJIO's robust portfolio.

This exciting partnership is expected to captivate fashion enthusiasts across the country. For AJIO, the addition of H&M solidifies its standing in the Indian fashion e-retail market. While AJIO enhances its international brands portfolio, H&M leverages AJIO's digital platform and extensive reach to expand its market share and online footprint across India.

H&M is launching an impressive collection on AJIO, featuring over 10,000 styles in womenswear, menswear, kidswear, and home decor, with prices starting at Rs 399. Vineeth Nair, CEO of AJIO, remarked, 'Over the past couple of years, we have pushed the fashion horizon to bring the best of international brands to AJIO. The launch of H&M on AJIO enriches our platform's diverse styles and symbolizes our commitment to offering customers the latest global brands and trends.'

The partnership also includes H&M's much-anticipated A/W 2024 collection, which embraces the essence of autumn and winter with a blend of rich, sophisticated tones and detailed designs. Yanira Ramirez, Country Sales Manager for H&M India, noted, 'At H&M, our mission to make high-quality fashion accessible to all is at the core of everything we do. By partnering with AJIO, we are extending our diverse range of high-quality and affordable clothing to even more customers across the nation. Our goal is to continually expand and innovate, enhancing the fashion experience for our customers.'

H&M's addition to AJIO enhances its offering of international brands, providing customers with a vast variety of curated fashion styles. (ANI)

(With inputs from agencies.)