Nykaa Appoints Sukhleen Aneja to Propel Kay Beauty and Nyveda to New Heights

Nykaa has appointed Sukhleen Aneja as Senior Vice President and Business Head for Kay Beauty. Aneja will focus on expanding Kay Beauty in international markets and oversee Nyveda, a brand rooted in Ayurveda. Aneja brings over two decades of experience from top organizations like Unilever, L'Oreal, and Reckitt Benckiser.

Nykaa on Friday announced the appointment of Sukhleen Aneja as Senior Vice President and Business Head for Kay Beauty.

Kay Beauty, a celebrity beauty brand co-created by Nykaa and Katrina Kaif, has achieved remarkable success since its launch in India. Sukhleen Aneja's new role will focus on propelling the brand's growth in international markets, building on this success.

In addition to her responsibilities with Kay Beauty, Aneja will also oversee the Nyveda brand. Nyveda, grounded in Ayurveda, has a universal appeal both in India and abroad. With over two decades of experience at companies like Unilever and L'Oreal, Aneja is poised to provide strategic directions for Nykaa's wellness and personal care segments.

Kay Beauty, launched in 2019, has reached record sales exceeding Rs 150 crore annually and is distributed across over 150 Nykaa stores and 450 selective beauty retail outlets in India.

(With inputs from agencies.)