Auréa Acquires The Body Shop: New Leadership Aims to Revive Ethical Beauty Brand

Auréa, co-founded by Mike Jatania and Paul Raphaël, has acquired The Body Shop. Mike Jatania and Charles Denton will lead as Executive Chairman and CEO. The acquisition aims to revitalize the brand's global leadership in ethical beauty. Auréa plans to invest in product innovation and customer experiences.

Auréa, a growth capital firm co-founded by Mike Jatania and Paul Raphaël, has successfully acquired the troubled beauty brand, The Body Shop.

With Mike Jatania and Charles Denton appointed as Executive Chairman and CEO respectively, the duo are set to guide the brand's rejuvenation and assert its dominance in the ethical beauty sector.

According to a statement, both leaders boast extensive experience in transforming heritage brands. Auréa's investment underscores its commitment to supporting purpose-driven brands in the beauty, wellness, and longevity sectors, marking its largest transaction yet.

Founded in 1976, The Body Shop is renowned for its skincare, body care, haircare, and make-up products, crafted with natural ingredients globally sourced.

Auréa intends to leverage its investment expertise and industry knowledge to rebuild the brand while preserving its heritage and values.

Mike Jatania expressed confidence in exceeding consumer expectations by enhancing product innovation and customer experiences across multiple channels, honoring The Body Shop's ethical stance.

CEO Charles Denton emphasized the need for bold actions and a consumer-focused approach to ensure a sustainable future for the iconic brand.

(With inputs from agencies.)