Pernod Ricard Scores Four-Year Sponsorship Deal with PSG

French drinks company Pernod Ricard has entered a four-year sponsorship agreement with Paris Saint Germain (PSG). This partnership designates Pernod Ricard as the exclusive champagne and spirits provider for the club. This deal comes amid Ligue 1's attempt to maintain TV viewership following Kylian Mbappe's move to Real Madrid.

French drinks and spirits giant Pernod Ricard has sealed a four-year sponsorship deal with the reigning soccer champions of France, Paris Saint Germain (PSG), as confirmed by the company on Monday.

The sponsorship deal arrives at a crucial time for Ligue 1, which is striving to sustain television audiences following the departure of PSG's star striker, Kylian Mbappe, to Real Madrid this summer.

Through this partnership, Pernod Ricard will be the worldwide official partner and the exclusive champagne and spirits provider for PSG, boosting their brand visibility on a global scale.

(With inputs from agencies.)