Allied Blenders and Distillers Teams Up with Ranveer Singh for Luxury Spirits Venture

Allied Blenders and Distillers (ABDL) partners with Bollywood star Ranveer Singh to launch a new business venture focusing on luxury spirits. The venture will create its own brands, collaborate with start-ups, and utilize ABDL's network. The initiative aims to cater to the growing demand for premium products in India.

Allied Blenders and Distillers (ABDL) has announced a partnership with Bollywood star Ranveer Singh to launch a new business venture that aims to offer a wide range of premium brands.

The ABDL board approved this significant venture on Wednesday, marking a strategic move towards luxury products while keeping its core brands intact.

According to a company statement, the new entity will launch its own brands, partner with Indian start-ups, and collaborate with international brands, leveraging ABDL's robust sales and manufacturing networks. Managing Director Alok Gupta stated that the venture, supported by Ranveer Singh's influence, aims to resonate with consumers seeking luxury products.

(With inputs from agencies.)