SBI Life Insurance Launches Inspiring Digital Film for Paralympians

SBI Life Insurance has released a digital film celebrating the perseverance and achievements of Indian para-athletes heading to the Paralympic Games Paris 2024. Showcasing three inspiring athletes, the film highlights their extraordinary resolve and illustrates the supportive role of loved ones, aligning with SBI Life's philosophy of empowering dreams.

SBI Life Insurance, renowned for its commitment to supporting Indian athletes, has released a new digital film highlighting the indomitable resolve ('IRAADE') of para-athletes preparing for the Paralympic Games Paris 2024.

The film spotlights the incredible journeys of Simran Sharma, Ashok Malik, and Mona Agarwal, showcasing their numerous accomplishments and the challenges they've overcome. Sharma, a visually impaired runner, secured silver in the 100m and 200m events at the 2023 Hangzhou Para Asian Games. Malik, a powerlifter confined to a wheelchair, won gold at the Asia-Oceanic Para Powerlifting Championship 2022. Agarwal, a wheelchair-bound shooter, triumphed with gold at the WSPS Para Shooting World Cup 2024.

This moving narrative emphasizes the essential support of families, coaches, and communities, underscoring SBI Life's philosophy, 'Apne Liye, Apno Ke Liye'. Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR at SBI Life, emphasized the campaign's role in promoting inclusivity and supporting dreams beyond mere athletic achievements. The film aims to motivate millions by celebrating these stories of relentless pursuit and the integral support system behind each athlete.

(With inputs from agencies.)