Parle Agro ropes in actor Ram Charan as brand ambassador for Frooti

We kick-start our season announcing Ram Charan and Alia Bhatt as the face for Frooti both admirable personalities whose appeal and popularity is rooted deep in the hearts of the people, Parle Agro Joint Managing Director and CMO Nadia Chauhan said.On the companys campaign plans for the summer, she said, ...for the first time, four mega campaigns this summer.

Parle Agro on Friday said it has signed actor Ram Charan as a brand ambassador for its mango juice brand Frooti.

Charan and Alia Bhatt, who is already brand ambassador, will become the face for Frooti.

The company is looking at an ''action-packed'' summer of 2022, two years after major beverage companies missed out on the peak season because of the coronavirus pandemic, Parle Agro said in a statement.

''I'm excited about entering into an action-packed summer after a two-year hiatus. We kick-start our season announcing Ram Charan and Alia Bhatt as the face for Frooti; both admirable personalities whose appeal and popularity are rooted deep in the hearts of the people,'' Parle Agro-Joint Managing Director and CMO Nadia Chauhan said.

On the company's campaign plans for the summer, she said, ''...for the first time, four mega campaigns this summer. Unlike the last two seasons, we are eager to connect and engage with our consumers wholeheartedly and make this summer our best ever.'' Charan joins a list of stars as brand ambassadors of Parle Agro's different brands, including Priyanka Chopra for Appy Fizz, Arjun Kapoor for B Fizz, and Varun Dhawan for flavored milk Smoodh.

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