Lifestyle expects demand recovery during festive season

As a brand promotion and marketing exercise, Lifestyle has roped in Bengali film actor Mimi Chakraborty as its ambassador for the Durga Puja festive season, he said. The company currently has four stores -three in Kolkata and Howrah, and one in Siliguri-in West Bengal..

Lifestyle, a part of Dubai-based retail conglomerate Landmark Group, is expecting demand to recover during the ensuing festive season both through offline and online channels, a company official said on Wednesday. Demand for home products like furniture and furnishings have touched 50-60 percent of the pre-pandemic levels, he said, adding that stores were shut across the country in April and May due to the lockdown.

"However, in the subsequent months till September, demand for apparel and fashion products touched 50-60 percent of what was there in the same period of the previous year," Lifestyle and Home Centre CEO Rishi Vasudev said. According to him, those who are entering its stores now are buying products and not doing merely window-shopping.

"This shows there is pent-up demand and people are slowly going for discretionary spending to some extent," Vasudev said. As a brand promotion and marketing exercise, Lifestyle has roped in Bengali film actor Mimi Chakraborty as its ambassador for the Durga Puja festive season, he said.

The company currently has four stores -three in Kolkata and Howrah, and one in Siliguri-in West Bengal.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)