Toyota Kirloskar Achieves 41% Sales Surge Amid Festive Season

Toyota Kirloskar Motor reported a 41% increase in sales, totaling 30,845 units in October 2023. Domestic sales accounted for 28,138 units and exports for 2,707 units. The sales boost was driven by new 'Festival Limited Editions' of vehicles and heightened demand during the festive season.

Toyota Kirloskar Motor has announced a substantial 41% rise in total sales for October, reaching 30,845 units. This marks a significant leap from the 21,879 units sold during the same month in the previous year.

With domestic sales at 28,138 units and exports hitting 2,707 units, the company's performance has been bolstered by this festive season's enthusiastic consumer response. Sabari Manohar, Vice President of Sales-Service-Used Car Business at TKM, attributed this success to increased foot traffic and robust demand for SUVs and MPVs.

The introduction of 'Festival Limited Editions' of popular models such as the Urban Cruiser Hyryder, Urban Cruiser Taisor, Glanza, and Rumion has further fueled this growth, with a significant rise in both showroom visits and purchase inquiries.

(With inputs from agencies.)