Pernod Ricard India Launches Premium Whiskies to Triple Revenue by 2033

Pernod Ricard India introduces two premium whiskies, Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky, as part of its strategy to triple revenue by 2033. The company, capitalizing on India's growing whisky market, aligns with the 'Make in India' initiative and aims to expand its global reach.

Pernod Ricard India has announced a strategic initiative to triple its revenue over the next decade by launching two new premium whiskies: Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky.

These launches are part of the company's ongoing efforts to prioritize premiumisation and innovation in the Indian market. Previously, Pernod Ricard India had introduced Longitude 77, India's first single malt from the French spirits maker.

The company, which recorded a consolidated revenue of Rs 25,039.47 crore for FY23, aims to leverage its strong market position, supported by popular brands such as Royal Stag and Blenders Pride. Aligning with the 'Make in India' initiative, Pernod Ricard India produces 97% of its portfolio domestically and plans to redefine the whisky experience for Indian consumers.

(With inputs from agencies.)