HDFC securities Unveils 'Brokerage as a Service' to Empower Institutions and Fintech Firms

HDFC securities Ltd. launches Brokerage as a Service (BaaS), enabling institutions and fintech firms to integrate its advanced trading platform, HDFC SKY, into their applications. The service provides multiple integration options and business models, enhancing partners' offerings and creating new revenue streams.

Mumbai (Maharashtra) [India], August 19: HDFC securities Ltd. has launched a groundbreaking service called 'Brokerage as a Service' (BaaS). This initiative aims to empower institutions and fintech companies by allowing them to seamlessly integrate HDFC securities' advanced trading platform, HDFC SKY, into their own applications and websites.

The new service provides robust trading capabilities, enabling partners to offer a comprehensive and seamless trading experience to their clients. With two main integration options available—SDK Integration for mobile applications and Open API Integration for websites—the service promises a versatile and profitable approach for enhancing service offerings and generating additional revenue streams.

'Innovation and client-centric solutions are at the core of HDFC securities' mission. Our Brokerage as a Service enables institutions and fintech companies to seamlessly integrate our advanced trading platform into their ecosystems,' said Sandeep Bhardwaj, Chief Operating & Digital Officer at HDFC securities Ltd.

(With inputs from agencies.)