Visa Teams Up with Affirm for Revolutionary Payment Flexibility

Visa is joining forces with fintech Affirm to introduce a single payment card integrating debit and buy now, pay later transactions. This responds to increasing consumer demand for easy, flexible payments. The initiative will launch in the UAE, with plans for European expansion, reflecting fintech-traditional financial partnerships.

In a groundbreaking move aimed at reshaping the payment landscape, Visa has announced a collaboration with fintech Affirm to launch a card that combines debit transactions and buy now, pay later purchases for U.S. customers.

This innovative feature comes amid a surge in demand for flexible payment options as e-commerce continues to thrive. Visa revealed plans to launch this service in the United Arab Emirates and expand into Europe within months, showcasing strategic global partnerships with Liv Bank and other financial institutions.

According to Mark Nelsen, Visa's global head of consumer products, the initiative highlights the growing cooperation between fintechs and traditional financial players aiming to capitalize on new revenue streams.

(With inputs from agencies.)