Eveready's Siren Torch: Empowering Women with Enhanced Safety

The Eveready Siren Torch is a pioneering safety product that emits a loud 100dbA alarm when its key chain is pulled, designed to empower users in distress by alerting passers-by. Launched under Eveready's #AwaazUthaneyKaPower campaign, it aims to enhance safety, especially for women, through innovative and affordable technology.

Eveready Industries India Ltd. has unveiled the revolutionary Siren Torch, a product designed to enhance personal safety. The Siren Torch emits a powerful 100dbA safety alarm when the attached key chain is pulled, allowing users in distress to alert nearby individuals and seek assistance.

This innovative product is at the heart of Eveready's #AwaazUthaneyKaPower campaign, which aims to raise awareness about personal safety tools. The campaign is notably led by deaf and verbally challenged women, promoting the empowerment of women and marginalized communities through advanced safety solutions.

Launched with the support of India's first woman IPS officer, Dr. Kiran Bedi, the Siren Torch is affordably priced at INR 225 and equipped with multiple features, making it an essential tool for women's safety. The campaign has partnered with organizations like India Signing Hands to highlight the importance of non-verbal communication in ensuring safety and security for all.

(With inputs from agencies.)