Surging Sales and Record Media Interest: Paris 2024 Paralympics on Track for Success

Paris 2024 Paralympics are set to achieve record ticket sales, with 2.1 million already sold and high international interest. Although the event faces challenges, the media coverage and global attention have reached unprecedented levels. Organizers emphasize the importance of maintaining engagement and building the profile of Paralympic sports beyond the Games.

The Paris 2024 Paralympics are poised for record-breaking ticket sales, with organizers reporting 2.1 million sold and only 500,000 remaining. This comes twelve years after the London Games gave a significant boost to the event's popularity.

Paris 2024 spokesperson Anne Descamps announced that ticket sales are nearing sell-out levels at high-profile venues like the Eiffel Tower and the Grand Palais. General director Etienne Thobois added that capacity had to be increased at the Chateau de Versailles due to high demand.

Ticket sales are not the sole indicator of success. IPC spokesperson Craig Spence revealed that media interest has also surged, with over 600 daily inquiries compared to London's 100. Celebrities like Juergen Klopp and Jackie Chan have drawn attention, but Spence stressed the need for continued engagement between Games to boost the profile of world championships in Paralympic sports.

(With inputs from agencies.)