Snoop Dogg Teams Up with Gen Z Influencers for Paris Olympics Coverage

Snoop Dogg is set to bring a fresh, youthful twist to the Paris Olympics by teaming up with Gen Z social media influencers. As a special correspondent for NBCUniversal, he will explore landmarks, attend competitions, and provide unique insights into the Games, aiming to engage a younger audience.

Snoop Dogg is set to bring a fresh, youthful twist to the Paris Olympics by teaming up with Gen Z social media influencers. As a special correspondent for NBCUniversal, the 52-year-old hip hop legend will explore Paris landmarks, attend competitions, and offer daily reports during prime-time coverage.

'I have a house full of Gen Z,' Snoop said, referencing his children and grandchildren during a press briefing. He expressed enthusiasm for learning 'new tricks' from the younger generation. NBCUniversal's decision to send 27 influencers highlights the aim to connect with young fans who consume content mainly on platforms like Snapchat, TikTok, and YouTube.

Snoop will also delve into personal stories and experiences of Team USA athletes, featuring them in his reports. Additionally, he will be among the torchbearers carrying the Olympic flame to the opening ceremony, viewing it as a 'prestigious opportunity.'

(With inputs from agencies.)