FIFA Taps On Location for Lucrative 2026 World Cup Hospitality

FIFA has selected On Location to manage its high-end hospitality program for the 2026 World Cup, spanning 104 men's games across the US, Canada, and Mexico. Expected to generate at least USD 1 billion, the program will operate in 16 cities. Previous hospitality ventures brought FIFA significant revenue, with On Location also managing key Olympic events.

FIFA has appointed On Location as the exclusive hospitality provider for the 2026 World Cup, which will feature 104 men's games in the US, Canada, and Mexico.

While the deal's value was not disclosed, it is projected to secure at least USD 1 billion in revenue for FIFA. The tournament will be hosted across 16 cities, including 11 NFL venues where On Location already operates. The final will take place at MetLife Stadium in New Jersey.

FIFA praised On Location for its extensive experience in managing hospitality programs at major sporting and entertainment events, as well as its in-depth knowledge of the North American market. The 2026 World Cup is the first to expand to 48 teams from 32, reflecting increased expectations and revenue opportunities.

(With inputs from agencies.)